411 Locals Help Center / Frequently Asked Questions

What is a URL?

A Uniform Resource Locator, also referred to by its initials – URL — is the unique address used to identify a Web site. It is similar to a home address, used to identify someone’s mailing address. It is often simply called a Web address and is, literally, the address of a file on the Internet.

What are keywords?

Keywords are search words or phrases that potential customers type into Google’s search field. When selecting keywords with your representative you must think like a potential customer would think. Would they type this word? Is this something you would type in yourself? We can let you pick your keywords, but we recommend that you let us use the information we have gathered from a thorough research.

What is my coverage area?

Your coverage area will include the city your business where is being advertised in. Sometimes you’ll find yourself listed in surrounding cities as well, but there are no assurances and it will depend heavily on the competitiveness of your industry and the location. The local listings will also show up by zip code as well. In all searches, a geographic indicator will be required to find your business. If your customer happens to be logged into their Google® account, a geographic indicator may not be required.

Why does my company need to be listed on Google?

Every day, millions of people use the internet to search for companies. These people know exactly what the need but they don’t know the name of any companies that provide the goods or services they require. Similar to the yellow pages/phonebook, Google allows companies to place ads that are easily found and they clearly list the address and phone numbers of those companies.

What is Google Maps?

Google maps is a service provided by Google that allows companies to be listed locally, so when a customer is looking for goods and services locally they are easily able to find the companies that locally provide those goods and services.

What does first page placement mean?

Google displays up to 3 companies on the first page of the search results, these companies have a corresponding letter on a map that is prominently displayed at the top-right of the screen. We guarantee our customers that they will be one of the companies on the first page. Based on extensive studies, most consumers purchase goods or service from the companies they see on the first page and rarely even go to the second page or further.

How many keywords can I have?

First Page allows for 5 keywords per city, per business. If you need more than 5 keywords, feel free to give us a call to discuss your options.

What is Google Algorithm

An algorithm is “a computer’s way of figuring out which steps to take to complete a task.” In Google’s instance, its algorithms decide what steps it takes to find pages relevant to keywords used in a search, and in what order it should display those pages.

How do I find my company on Google or one of the other search engines?

Please follow the steps below –
Step 1: Open your browser and go to www.google.com.
Step 2: In the search bar on Google®, type your keyword (see “What are Keywords?”question) and the city, state, then click Google Search. For example; if you are looking for a plumber in San Diego, you would type, “Plumber San Diego, CA,” and click search.
Step 3: Right in the middle of the page it will list up to seven businesses, there will be a balloon with a letter inside it (A-G). These letters correspond to a balloon that is on the map in the top-right of the screen.
Step 4: If you don’t see your company or there is not a map, click on the link at the to the screen that says, “Maps.” This will show all of the Google listing for that search phrase If you are an existing customer this is where you will find your listing, in the first seven positions, if you are not a customer than you can call us so you can take one of these positions.

Can I change my Keywords?

Yes, as part of your monthly service, we update your account at no charge. We do remind you though, that the changes will take some time to implement and that the change won’t be immediate or real-time (20-30 days, usually for the Search Engines to re-index). You’ll also find that changing your keywords will affect your placement. You can make your changes by contacting Customer Support.

What if I receive the welcome email, but there is incorrect information regarding my account?

We apologize for the order entry error. Please send an email to info@411locals.com. This email address is being protected from spambots. You need JavaScript enabled to view it and state your business name, the incorrect information, and the corrected information.The information may be permanent so please notify us as soon as possible.

Can I change the main phone number or address for my company?

Yes, you can change anything on your listing, but we do not recommend that you change these two items unless it is necessary. These changes can affect the consistent placement of the listing and should only be done when absolutely necessary.

There is wrong information on my listing online.

First, make sure the listing you’re looking at is the listing that 411 Locals submitted foryou. If it is the listing that we provided for you, we apologize for the mistake. All you have to do is submit a request to info@411locals.comThis e-mail address is being protected from spam bots. You need JavaScript enabled to view it.

What if I receive the welcome email, but there is incorrect information regarding my account?

We apologize for the order entry error. Please send an email to info@411locals.com and state your business name, the incorrect information, and the corrected information.

What if I need to change information with my account?

We can handle that for you. Call 866-391-0622 or email us at info@411locals.com and we can update your listing in all the places submitted. Be sure to have your main phone number, business name and changes you would like us to make. We will process your request right away, but it can take a while for the changes to spread or circulate across the Search Engines so please give it some time to take effect.

How can I activate my account?

Google will send you a postcard with the pin to activate the listing. You need to call or email us with the pin so we can activate the listing.

Can I list my company in another city even though my company is not physically located in that city?

Our limit is two customers per industry, per city and you will have to check availability.Please call and speak to one of our sales representatives for current availability in other cities.

Finding Your Listing.

Please follow the steps below –
Step 1: Open your browser and go to www.google.com.
Step 2: In the search bar on Google®, type your keyword in city, state and click Google Search i.e. Plumber in San Diego, CA.
Step 3: Look for the map on the left side. Right above the map it should say Local business results i.e. for Plumber near San Diego, CA with the A, B, and C listings right below.
Step 4: Click on Local business results for i.e. Plumber near San Diego, CA to go to the 1st page of Google’s local results.
Step 5: The top seven local results are on this page, labeled A – G. From here you will often find yourself in one of the top seven positions.

How many searches will I be under?

It depends on your key phrases. You should be listed under all of the key phrases, but you’ll also be able to find your listing by your business name. In addition, you can often use variations of your keywords to find yourself as well.

How can my potential customers view my listing and/or website?

Using a computer?
Step 1: Open a browser (ex. Google Chrome)
Step 2: At the top of the browser, type and hit enter.
Using a smartphone?
Step 1: Open your mobile browser (ex. Google Chrome)
Step 2: At the top of the browser, type < Your website> and hit enter.

Using Android?
Step 1: Open your mobile browser (It’s the globe icon on the main menu).
Step 2: At the top of the browser, type and hit enter.

Using Apple?
Step 1: Open Safari browser (It looks like a compass on the main menu).
Step 2: At the top of the browser, type and hit Enter.
Step 3: Type in the search field and hit Enter

Why can’t I find my company on Google?

If you are an existing customer, please make sure that you are doing the search with the keywords that were set-up on your account. If you aren’t sure what your keywords are please email us at info@411locals.com or call us at 1-866-391-0622.

What is an Impression?

The number of times your business was seen on Google.

What is Action?

This is when a potential customer clicks the call button, clicks driving directions, business hours, website, or in general; any actions to find out more information about your business.

What is a Call Forwarding Number?

This is the number we provide at no additional cost track all your incoming calls. It allows us to forward the calls to your personal or business phone number.

Can we be bumped out?

While there is some variance and your placement will not always remain the same, we would never intentionally bump you out to place another customer in your space. In addition, it’s our top priority to keep your account at the highest placement possible so that we may continue to earn your business. We only allow two business per industry, per city to work with us.

Will I be billed each month?

You will be charged each month on the card or account you signed up with initially. Remember, we don’t have long-term contracts or commitments and we must keep you satisfied to continue to earn your business.

I would like to cancel my account, how can I do this?

To cancel, email us at cancel@411locals.com and we will send you a confirmation email, with a cancellation number. You can also call us at 1-866-391-0622 and speak to a Customer Support Representative.

Can I have the username and password for my Google account?

Our company’s policy is to never give out the username and password for customer’s Google accounts, as even small changes can affect your ads placement. Since we guarantee our customers that they will have first page placement, we cannot allow customers to have access without voiding that guarantee. Our technicians are highly trained and can make most changes it a way that does not negatively affect your ads placement.

Can we be bumped off the first page?

We do not control how Google implements their algorithm that ranks search results, there have been instances where listing have dropped because of a change in Google’s system,but we have been able to quickly re-optimize our customer’s listing to get them back on the front page. While there is some variance and your placement will not always remain the same, we would never intentionally bump you out to place another customer in yourspace. In addition, it’s our top priority to keep your account at the highest placement possible so that we may continue to earn your business. We only allow two businesses per industry, per city to work with us.

My Salesperson mentioned a welcome email, but I did not receive it.

First you should check your Spam (or Junk) folder, as our new welcome email is an html email and it may have been blocked by your email provider. If you still can’t locate your email, simply email a request to info@411locals.com and we can send you your information.

411 Locals is a fast-growing Internet Advertising Agency and an innovative leader in the industry. With offices in the United States and Europe, is one of the most successful online advertising companies in the world. We specialize in a variety of services, including:

We provide effective, affordable online solutions that aim to bring you more business. As of today, we have helped more than 40 000 small and medium-sized businesses increase their sales through online marketing and search engine optimization. 411 Locals is a big company, but we always provide each customer with the individual attention and quality results they deserve.

Since our establishment, we have always strived to be the most innovative and successful internet advertising agency. The Better Business Bureau gave our company an “A” rating – the highest of any online advertising agency! We use ”White Hat” optimization techniques and out-of-the-box thinking to break new ground in the industry.

411 Locals is one of the most professional online advertising teams in the world.

Our employees are experienced web designers, SEO experts, marketers and programmers. We are dedicated to our work, and not afraid to take on any challenge. With us, you will get the individualized service and exceptional results you expect. We are the best at what we do.

Online advertising is an ever-evolving business, and securing your place on the market is a challenge. 411 Locals has managed to prove itself by offering effective marketing services at affordable prices. If you are looking to boost your sales, we are the company for the job. Thousands of our satisfied clients can attest to that fact. We are confident that we will exceed your expectations. 411 Locals is an industry leader because we offer superior services and outstanding customer care. Trust in our professionalism and you will not be disappointed!